Reseller, referral, or affiliate? Each partner model serves a different stage and need. Here is how to choose the right one for your SaaS right now.
83% of customers will refer. Only 29% actually do. Here is how to build the infrastructure that closes that gap and turns customers into a sales...
Not all tech partnerships are the same. Here is a breakdown of the 5 types every SaaS founder should know and how to pick the right one for your...
Cold outreach averages a 5% reply rate. Warm introductions via partners exceed 60%. Here is the data behind the gap, and how to close it.
A practical guide to building a partner ecosystem that generates real revenue, from defining your architecture to activating partners and measuring...
Partner-attached deals close 53% more often and 46% faster. Here is why co-selling is becoming the defining GTM motion for efficient SaaS growth.
Referral partnerships are the most underused revenue channel in SaaS. Here is how Dropbox, HubSpot, and Gorgias turned them into growth engines.
Should partnerships have a C-suite seat? Here is the case for and against a Chief Partner Officer, and how to know when your startup is ready.
Every SaaS founder needs a partner programme. Here is how to build one that generates consistent pipeline without a dedicated partnerships hire.
Scayul and The Swarm both power go-to-network growth, but take different approaches. Here is how to choose between partner reach and relationship...